EMAIL: PASSWORD:
Front Office
UPT. PERPUSTAKAAN
Universitas Esa Unggul


Kampus Emas UEU - Jakarta Barat

Phone : 021-5674223, ext 282
Fax :
E-mail : [email protected]
Website : http://library.esaunggul.ac.id

Support (Customer Service) :
[email protected]








Welcome..guys!

Have a problem with your access?
Please, contact our technical support below:
LIVE SUPPORT


Astrid Chrisafi




! ATTENTION !

To facilitate the activation process, please fill out the member application form correctly and completely
Registration activation of our members will process up to max 24 hours (confirm by email). Please wait patiently

Still Confuse?
Please read our User Guide

Keyword
Mode
Expanded Search (for Free text search only)
 

UEU » Undergraduate Theses » Manajemen
Posted by [email protected] at 27/07/2018 15:12:08  •  703 Views


PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI MINAT BELI PADA KAFE WARUNK UPNORMAL GROGOL (STUDI PADA KONSUMEN WARUNK UPNORMAL GROGOL JAKARTA)

Created by :
HERNITA AMALLIYAH ( 201311024 )



SubjectPRODUK
MINAT
KEPUASAN PELANGGAN
Alt. Subject PRODUCT
INTEREST
CUSTOMER SATISFACTION
Keywordpersepsi harga
kualitas pelayanan
keragaman produk
minat beli dan keputusan pembelian

Description:

Penelitian ini bertujuan untuk mengetahui pengaruh Persepsi Harga (X1), Kualitas Pelayanan (X2), Keragaman Produk (X3) terhadap Keputusan Pembelian (Y) melalui Minat Beli (Z) pada Warunk Upnormal Grogol. Metode penelitian yang digunakan pada pengambilan sampel adalah metode sampling purpisive dengan jumlah sampel sebanyak 223 responden. Responden penelitian ini adalah masyarakat yang pernah mengunjungi Warunk Upnormal Grogol. Teknik analisis data yang digunakan dalam penelitian ini adalah Path Analisis. Hasil penelitian menunjukkan bahwa persepsi harga tidak berpengaruh terhadap keputusan pembelian dan tidak berpengaruh juga terhadap keputusan pembelian, kualitas pelayanan tidak berpengaruh terhadap minat beli tetapi berpengaruh terhadap keputusan pembelian, keragaman produk berpengaruh terhadap minat beli tetapi tidak berpengaruh terhadap keputusan pembelian.

Date Create:27/07/2018
Type:Text
Format:PDF
Language:Indonesian
Identifier:UEU-Undergraduate-201311024
Collection ID:201311024


Source :
Undergraduate Theses of Management

Relation Collection:
Fakultas Ekonomi dan Bisnis

Coverage :
Civitas Akademika Universitas Esa Unggul

Rights :
@perpustakaan Universitas Esa Unggul 2018


Publication URL :
https://digilib.esaunggul.ac.id/pengaruh-persepsi-harga-kualitas-pelayanan--dan-keragaman-produk-terhadap-keputusan-pembelian-melalui-minat-beli-pada--kafe-warunk-upnormal--grogol-studi-pada-konsumen-warunk-upnormal-grogol-jakarta-11034.html




[ Free Download - Free for All ]

  1.  UEU-Undergraduate-11034-COVER.Image.Marked.pdf - 317 KB
  2.  UEU-Undergraduate-11034-PERSETUJUAN.Image.Marked.pdf - 240 KB
  3.  UEU-Undergraduate-11034-KATA PENGANTAR.Image.Marked.pdf - 300 KB
  4.  UEU-Undergraduate-11034-ABSTRAK.Image.Marked.pdf - 209 KB
  5.  UEU-Undergraduate-11034-ABSTRACT.Image.Marked.pdf - 208 KB
  6.  UEU-Undergraduate-11034-DAFTAR ISI.Image.Marked.pdf - 433 KB
  7.  UEU-Undergraduate-11034-DAFTAR PUSTAKA.Image.Marked.pdf - 318 KB
  8.  UEU-Undergraduate-11034-LAMPIRAN 1.Image.Marked.pdf - 405 KB
  9.  UEU-Undergraduate-11034-LAMPIRAN 2.Image.Marked.pdf - 229 KB
  10.  UEU-Undergraduate-11034-LAMPIRAN 3.Image.Marked.pdf - 259 KB
  11.  UEU-Undergraduate-11034-LAMPIRAN 4.Image.Marked.pdf - 271 KB
  12.  UEU-Undergraduate-11034-LAMPIRAN 4_2.Image.Marked.pdf - 254 KB
  13.  UEU-Undergraduate-11034-LAMPIRAN 4_3.Image.Marked.pdf - 381 KB
  14.  UEU-Undergraduate-11034-LAMPIRAN 4_4.Image.Marked.pdf - 225 KB
  15.  UEU-Undergraduate-11034-LAMPIRAN 4_5.Image.Marked.pdf - 236 KB
  16.  UEU-Undergraduate-11034-LAMPIRAN 5.Image.Marked.pdf - 256 KB
  17.  UEU-Undergraduate-11034-LAMPIRAN 6.Image.Marked.pdf - 227 KB
  18.  UEU-Undergraduate-11034-LAMPIRAN 7.Image.Marked.pdf - 695 KB
  19.  UEU-Undergraduate-11034-LAMPIRAN 8.Image.Marked.pdf - 265 KB
  20.  UEU-Undergraduate-11034-LAMPIRAN 9.Image.Marked.pdf - 335 KB
  21.  UEU-Undergraduate-11034-BAB I.Image.Marked.pdf - 536 KB

[ FullText Content - Please, register first ]

  1. UEU-Undergraduate-11034-BABII.Image.Marked.pdf - 786 KB
  2. UEU-Undergraduate-11034-BABIII.Image.Marked.pdf - 554 KB
  3. UEU-Undergraduate-11034-BABIV.Image.Marked.pdf - 1050 KB
  4. UEU-Undergraduate-11034-BABV.Image.Marked.pdf - 324 KB

 10 Similar Document...

     No similar subject found !

 10 Related Document...






HELP US !
You can help us to define the exact keyword for this document by clicking the link below :

beli , dan , harga , keputusan , keragaman , keragaman produk , kualitas , kualitas pelayanan , minat , minat beli dan keputusan pembelian , pelayanan , pembelian , persepsi , persepsi harga , produk



POLLING

Bagaimana pendapat Anda tentang repository kami ?

Bagus Sekali
Baik
Biasa
Jelek
Mengecewakan




157568414


Visitors Today : 1
Total Visitor : 1970115

Hits Today : 39339
Total Hits : 157568414

Visitors Online: 1


Calculated since
16 May 2012

You are connected from 172.17.121.29
using Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; [email protected])


UEU Digital Repository Feeds


Copyright © UEU Library 2012 - 2024 - All rights reserved.
Dublin Core Metadata Initiative and OpenArchives Compatible
Developed by Hassan